We’ve done this before. Now we’re doing it at home.

PetInsurance.BG was founded on a simple observation: Bulgaria’s pets deserve the same safety net that pets in Western Europe and North America already have. Our team combines international pet-insurance experience with Bulgarian technology and veterinary roots.

Chloe Gill, Founder

Chloe Gill spent 12 years growing distribution for some of the leading pet-insurance MGAs in the US. After moving to Bulgaria in 2026, she set out to build the same kind of safety net for families here.

But she’s the first to say this isn’t a playbook you simply import. It starts with understanding Bulgaria’s pet-owning ecosystem — the vets, breeders, shelters, and owners who hold it together — and making sure everyone in it knows how much their work matters.

Because pet people already understand the thing that’s easy to miss: it isn’t about the joy the bond brings, it’s about the deeper need a connection with your pet meets in you. And once you have that, you have a lifetime together to figure out how best to take care of each other.

We need them, and they need us.

We’d never skip insurance for our kids. Why should our pets be any different?

Protect what matters, with a team that’s here for you.

We’re currently in our founding phase — building our connections across the veterinary and pet marketplace, finalizing our underwriting partnership, and preparing for launch. Want to be part of it? Contact us.